Over the course of our careers, we’ve periodically been tasked with communicating large, complex initiatives that didn’t lend themselves to the array of vehicles, processes and events we had created as part of our overall communication strategy. One example: find a way to help the board of directors understand the breadth and depth of the innovation taking place across hundreds of company locations. You have three weeks to build it, and two hours of time on the next board meeting agenda to deliver it. Oh, and be sure to emphasize the grass-roots nature of the work.
This was a challenge of inversion – rather than the typical task of sharing a small amount of content with a massive internal audience, we had to deliver a tremendous amount of information to a small, targeted few.
A binder of materials would be too staid. A steady procession of presenters not much better, and not within our time constraints. So we developed an expo, in which the board members would be divided into groups and led on guided tours of innovation stations staffed by line-level employees touting their very own business-building ideas.
It was only a representative sample of the work, of course, with an eye toward geographical balance and a bias for the most promising innovations in the pipeline. But the personal, hands-on nature of the experience – driven in part by tour guides and booth staffers who were coached and prepared to deliver their stories in concise, compelling fashion – was considered a home run by everyone involved.
Since the board of directors event, we’ve used the expo format multiple times to communicate strategies – and, likewise, we can help you determine where an experiential, personal touch will bring your information to life.
To read other examples of our work, go to Our Experience.
Categories: Mini Case Studies