[Our Perspective by Jennifer Rock and Michael Voss] Our first client died yesterday. LivingSocial – the crown prince of daily deal apps – took its last breath as a standalone brand, handing over its last few parts and pieces to… Read More ›
Our Perspective
Our views about the trends and topics affecting businesses and shaping the field of communications.
Five Killer Ways to Communicate Boring Topics
[Our Perspective by Michael Voss and Jennifer Rock] Our conversation started with a client confession: “This is a %$&# boring topic and employees aren’t paying attention.” It was our first conversation with this particular company, but not the first time… Read More ›
Five Hot Tips for Your Small-Business Website
[Our Perspective by Michael Voss and Jennifer Rock] We completely understand. As the owner of a small business or leader of an organization, you have a long list of priorities — and you may have put creating or refreshing your website somewhere around… Read More ›
[Our Perspective by Jennifer Rock and Michael Voss] Many companies are exploring how to communicate openly with their employees and customers in the right ways. We discussed the trend of transparent communication with James Carbary, host of the B2B Growth…