[Our Perspective by Michael Voss and Jennifer Rock] They might be the forgotten few, or the invisible thousands. They may work behind the scenes, in an isolated facility, or across the world. They might spend their workdays in airports and… Read More ›
measurement
Communication Measurement – Beyond Hits and Clicks
Companies previously measured the success of their communication by how many paper newsletters were taken from the rack. It was only the slightest of upgrades when those efforts were replaced by tracking the number of hits to the company intranet. But it’s not the quantity of… Read More ›