Companies previously measured the success of their communication by how many paper newsletters were taken from the rack. It was only the slightest of upgrades when those efforts were replaced by tracking the number of hits to the company intranet. But it’s not the quantity of… Read More ›
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FAQs as a Strategic, Trust-Building Tool
Traditionally, frequently asked questions (FAQs) are tacked onto an article or memo to rearticulate key points or explain a few next steps for employees. We believe, however, the lowly FAQ is capable of so much more. Its simple question-and-answer format… Read More ›